Help Centre

Understanding Jamaica Homes Listing Labels

Jamaica Homes uses listing labels to help you understand when an advert is new, who can contact it, whether it has received additional visibility and whether the advertiser holds a particular account or verification status. Each label has a specific meaning.

Important: Promotional, subscription and verification labels describe different things. A promoted listing is not automatically verified, and a Pro advertiser is not automatically a Featured advertiser.

Labels at a glance

Early Access

Contact access is currently limited by the existing Early Access rule.

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Featured

Premium placement label.

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Identity Verified

Verification supports trust; it is not a guarantee.

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Free to Contact

Contact availability is governed by existing rules.

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Boosted

Temporary visibility Boost.

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Jamaica Pro

Active Jamaica Pro membership.

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Priority

Priority comes from an active Standard Upgrade linked to this advert.

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Urgent

Urgent is a timing label, not a verification or endorsement.

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Contact labels

Early Access

Contact access is currently limited by the existing Early Access rule.

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New free listings may have a short Early Access period. During this time, eligible upgraded and Pro members can contact the advertiser immediately. The listing becomes available to all registered members when the Early Access period ends.

What this means
New free listing during the existing contact-restriction period; eligible upgraded and Pro members may contact.
How it is obtained
Existing contact eligibility calculation based on listing status change or creation time.
How long it lasts
7 days (existing setting may apply)
Free to Contact

Contact availability is governed by existing rules.

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This listing can be contacted immediately by eligible registered Jamaica Homes members. No Early Access upgrade is required.

What this means
Documented intended rule; the current detail page instead ties this visible label to telephone-contact availability.
How it is obtained
Not centrally implemented.
How long it lasts
Depends on the applicable existing rule.

Promotional labels

Featured

Premium placement label.

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Featured listings receive premium placement above ordinary eligible search results for a fixed period.

What this means
Existing implementation and commercial references conflict with Phase 1 requirement to keep Featured inactive until policy approval.
How it is obtained
Existing data or add-on activation only; no new Phase 1 trigger.
How long it lasts
Depends on the applicable existing rule.
Boosted

Temporary visibility Boost.

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This listing has received a temporary visibility Boost and appears higher within the ordinary search results for a limited period.

What this means
Existing fields and a Wanted Ad Boost purchase exist, but no confirmed offered-listing Boost label or consistent duration exists.
How it is obtained
Existing add-on or promotion flow where available.
How long it lasts
Depends on the applicable existing rule.
Priority

Priority comes from an active Standard Upgrade linked to this advert.

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Priority shows that this advert has an active Standard Upgrade assigned to it. It may improve its position among comparable ordinary listings, but does not mean Featured, Boosted, Urgent or Verified.

What this means
An active, unexpired Standard Upgrade is explicitly linked to this live property listing.
How it is obtained
Confirmed Standard Upgrade payment followed by an explicit advert assignment.
How long it lasts
Depends on the applicable existing rule.
Urgent

Urgent is a timing label, not a verification or endorsement.

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This advertiser has marked the listing as urgent for a limited period. Urgent identifies timing and does not mean the listing has been verified or endorsed by Jamaica Homes.

What this means
A current active Urgent Badge add-on supports this label while the listing remains live.
How it is obtained
Existing Urgent Badge checkout and add-on activation.
How long it lasts
30 days

Trust and account labels

Identity Verified

Verification supports trust; it is not a guarantee.

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This advertiser has completed the applicable Jamaica Homes verification checks. Verification supports trust, but it is not a guarantee of a listing, property, transaction or individual’s conduct. Users must still complete their own checks and follow Jamaica Homes safety guidance.

What this means
Available to every eligible Jamaica Homes account holder, including advertisers, Wanted Ad posters, renters, buyers, landlords, sellers and agents. Render only after a successful, current Stripe Identity result. No public Unverified, incomplete, unsuccessful or expired state.
How it is obtained
Existing verification approval process.
How long it lasts
Depends on the applicable existing rule.
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Jamaica Pro

Active Jamaica Pro membership.

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This advertiser has an active Jamaica Homes Pro membership, which may include multiple active listings and additional account benefits. Pro status does not automatically mean that the advertiser or listing has been verified.

What this means
Advertiser has an unexpired Jamaica Pro entitlement.
How it is obtained
Existing subscription and entitlement updates.
How long it lasts
Depends on the applicable existing rule.

Safety and independence

Jamaica Homes is an independent classified portal, not the agent in a transaction. Featured and Boosted labels describe visibility, Pro describes subscription status, and verification supports trust but is not a guarantee. Always complete your own checks before paying money, signing documents or entering a property transaction.

Read Jamaica Homes safety guidance

Frequently asked questions

Does Featured or Pro mean Verified? No. These labels describe separate things.

Can one listing have more than one label? Yes, compatible labels may appear together, while contact and freshness conflicts are prevented by their documented rules.

Can Jamaica Homes remove a label? Yes, where the applicable eligibility, approval or duration rule no longer applies.

Where can I report a misleading listing? Use the report option on the relevant advert or review the reporting guidance.

Last reviewed: 11 September 2026