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open houses Jamaica

Do Open Houses Still Matter in Jamaica’s Property Market?

Do Open Houses Still Matter in Jamaica’s Property Market?

Across the world, real estate agents debate one simple question: are open houses still worth doing? It’s a fair question. A listing goes live, the signs go up, the social media posts roll out—and then the day arrives. Three hours later, maybe four people walked through the door. One asked a hundred questions but clearly wasn’t ready to buy. Another came because they “were just passing...