Urbanization is the process by which an increasing number of people move from rural areas to cities and towns, driving the expansion of urban environments and infrastructure. In Jamaica, urbanization is especially evident in cities like Kingston and Montego Bay, where job opportunities, education, and healthcare are more accessible than in rural areas. This migration creates a demand for housing and commercial real estate, impacting property values and land use. Across the globe, urbanization has been propelled by industrialization, economic development, and the pursuit of improved living standards. It has led to larger, denser cities and a shift in lifestyle as people seek proximity to amenities, transport networks, and social opportunities. In the real estate sector, urbanization increases the demand for residential, commercial, and mixed-use spaces, influencing housing markets and sparking infrastructure projects to accommodate the growing urban population. Although urbanization fosters economic growth and innovation, it also poses challenges like congestion, pollution, and strain on resources, prompting city planners and developers to innovate sustainable urban solutions